Search & AI Visibility
Technical SEO, search architecture, entity-based optimization, and visibility across traditional search engines and AI-powered discovery platforms.
PERSONAL WEBSITE · KELOWNA, CANADA
Sergiy
Naumov.
Digital Strategy · Market Intelligence · Technology · International Business
Exploring the intersection of technology, research, and real-world business opportunities.
A research-driven perspective
ENGINEERING THINKING. DIGITAL CURIOSITY.SCROLL TO DISCOVER ↓
01 / ABOUT
A career shaped by
curiosity and change.
I am a Canada-based professional with a background spanning engineering, international business, digital marketing, and technology-driven market research.
Originally trained as a civil engineer, I spent more than two decades living and working in the United Arab Emirates, gaining experience in international business and commercial environments.
My professional journey eventually led me toward digital technologies, search engines, and data-driven marketing. Over the past several years, I have worked with businesses targeting North American markets, focusing on technical SEO, digital visibility, analytics, and emerging AI-powered search technologies.
Today, my interests extend beyond digital marketing into market intelligence, international B2B development, and the use of artificial intelligence to identify and evaluate business opportunities. I am particularly interested in connecting structured research with practical market validation.
02 / AREAS OF EXPERTISE
Where disciplines
come together.
Different fields, connected by a common approach: understand the problem, examine the evidence, and find a practical way forward.
Digital Strategy & Analytics
Using data, analytics, and digital technologies to understand business performance, identify opportunities, and support informed decisions.
Market Intelligence
Structured research into industries, products, competitors, and market conditions, combining digital analysis with practical commercial considerations.
International Business Development
Exploring opportunities for manufacturers and businesses to enter new markets, with particular attention to international B2B relationships and the Canadian market.
03 / PROFESSIONAL JOURNEY
Experience across
different worlds.
Engineering foundations
Academic training in civil engineering established a structured, analytical approach to problem-solving.
International business experience
More than two decades in the UAE provided exposure to international commercial environments, business relationships, and cross-border market dynamics.
Digital marketing & search
A transition into technical SEO, website optimization, analytics, and the evolving relationship between search engines and AI technologies.
Market research & development
Current work combines digital research, AI-assisted analysis, and direct engagement with businesses to explore international market opportunities.
04 / RESEARCH & INTERESTS
Questions worth
exploring.
I am especially interested in how systematic research can reveal opportunities that may not be immediately apparent through conventional approaches.
Artificial intelligence in research and businessSearch technologies and information discoveryMarket analysis and competitive intelligenceInternational manufacturing and B2B tradeTechnology-driven business modelsUnderserved markets and emerging opportunities
05 / PROFESSIONAL PHILOSOPHY
“Research before assumptions.
Evidence before decisions.”
Technology is most valuable when it helps transform information into understanding — and understanding into informed action.
06 / DIGITAL PRESENCE
Continue the
conversation.
Based in Kelowna, British Columbia, Canada. My primary professional profile features career information, publications, and ongoing perspectives on search, AI visibility, and digital strategy.